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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

HeliBars Installation Service Will Be Half Price At The Americade Rally

HeliBars, one of the leaders in replacement motorcycle handlebars and riser systems, is pleased to announce that installation labor of its innovative, patented products will be just $100–half price–during the Americade rally, in Lake George, New York from June 2nd to 6th. Americade attendees will have their new HeliBars installed and custom-tailored during the rally by factory certified HeliBars installer, Sportline Power Products, in nearby Queensbury. The shop will have on hand a wide selection of Heli comfort kits, headlined by the just-released Luxury Sport Touring Horizon handlebars for Honda Goldwings and F6Bs.