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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Zero Motorcycles Promotes Askenazi to CTO

Zero Motorcycles has promoted Abe Askenazi to the position of chief technology officer. A former Buell engineer, Askenazi joined Zero Motorcycles in 2010 as vice president of engineering where he played a vital role in developing the company’s 2011 line-up, overhauling over 80% of Zero’s existing electric motorcycle line-up while adding the Zero XU and street legal versions of the Zero X and Zero MX in just 10 months on the job. “Abe’s ability to effectively execute on an aggressive product development plan, select the best new technologies and rally his team is remarkable.

Stuck for a gift? Solution No2: Harley-Davidson merchandise

Next year marks a strange anniversary for Harley-Davidson; 100 years of the firm's merchandising operation. Yes, just nine years after getting in on the motorcycle game H-D realised that the real cash was to be found in selling accessories rather than just bikes. And they're masters of the art.