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2014 Harley-Davidson Touring Lineup Updated with Project Rushmore Enhancements

Harley-Davidson announced a number of updates to its touring models, a cumulative result of a product development effort the company dubs Project Rushmore. The enhancements cover several areas, addressing performance, comfort, style and infotainment needs, and will be implemented across eight 2014 Harley-Davidson Touring models: the Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Electra Glide Ultra Limited, the Tri-Glide Ultra Classic trike and the CVO Road King and CVO Limited. “Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” says Scott Habegger, Harley-Davidson Director of Motorcycle Planning.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

James Cameron’s New Movie “Avatar” to use “Motorcycle Riding Badass” template?

James Cameron, the genius behind such movies as Aliens, Terminator 1 and 2, True Lies, and The Abyss, has a new movie coming out this fall. “Avatar”, a sci-fi action movie, stars Sam Worthington, Sigourney Weaver, Giovanni Ribisi, Stephen Lang and Michelle Rodriguez, all of whom can be seen in the new pictures released yesterday by the studio. In one of the images we see Sam Worthington wearing a Harley-Davidson shirt and sitting in a bar.  Is this the story of an average tough guy who rides motorcycles and plays pool in bars, turned action hero who saves mankind?  Does Sam’s character, “Jake Sully”, ever get on a motorcycle in the movie or just shows his Harley support by wearing the T-shirt?