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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley’s Ed Krawiec is 2011 NHRA Pro Stock Motorcycle Champ

Harley-Davidson Screamin’ Eagle/Vance & Hines rider Ed Krawiec is the 2011 NHRA Pro Stock Motorcycle world champion. Krawiec clinched the title with a second-round win at the Automobile Club of Southern California NHRA Finals at Auto Club Raceway that eliminated Lucas Oil Buell rider Hector Arana Jr., the only rider in the field with a chance to overtake Krawiec for the championship. Krawiec advanced to the final round and lost to his Harley-Davidson Screamin’ Eagle/Vance & Hines teammate Andrew Hines, who finished the season third in points. More from Harley-Davidson on Krawiec’s win: “I think this is really a statement on the season, to end it with an all-Harley final and the championship, and with Willie G.

Bobby Petrino’s Harley-Davidson Available for Auction – Comes With Baggage

A 2007 Harley-Davidson Road King Classic reportedly belonging to former University of Arkansas football coach Bobby Petrino is up for auction. Listed as salvage title, the Harley-Davidson is painted in the school’s colors and features a razorback boar – Arkansas’ mascot – painted on the fuel tank with the words “Hawg Wild”. Sports blog ArkansasaSports360.com reported it can confirm the bike was the one Petrino crashed April 1.