1998 Harley-davidson Touring 95th Anniversary on 2040-motos

Harley-Davidson Touring tech info

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

What’s next for Polaris?

Polaris Industries, the parent company of Victory Motorcycles, announced this week it will form a new on-road vehicle division. The official announcement says the new division “maximizes cohesive and strategic growth for Victory Motorcycles and other on-road products and brands”. Which begs the question: what other on-road products and brands?

Mustang Announces Metal Flake Seat Colors and Display for Sturgis

Just in time for Sturgis, Mustang Seats has release new color options for its custom seats. Designed to match the retro colors on Harley-Davidson’s Hard Candy Custom collection, the vinyl seats have metal flake in six available colors available on Mustang’s Tripper Solo, Tripper Fastback and DayTripper seats. According to Mustang, after the starting its custom seat program last fall, so many customers requested a metal flake option that they had to provide it.