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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

46,061 Motorcycles Stolen in US in 2012

An average of 126 motorcycles were stolen in the U.S. every day in 2012, according to a report released by the the National Insurance Crime Bureau. That’s from a total of 46,061 motorcycles reported stolen that year a 1.3% improvement from the 46,667 motorcycles reported stolen in 2011.

2014 Harley-Davidson Touring Models Recalled for Pinched Brake Lines

Harley-Davidson is recalling 66,421 motorcycles because of a problem with the front brake lines getting pinched. The recall affects all ABS-equipped 2014 touring and CVO touring models including the Electra Glide Ultra Limited, Electra Glide Ultra Classic, Street Glide, Road King, CVO Limited and CVO Road King. Police and Shrine edition models are also affected, as are the Twin-Cooled version of the Electra Glide Ultra Classic and the Road King Classic which are produced for other markets.