2013 Harley-davidson Sportster 1200 Custom Standard on 2040-motos

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35 years ago this month

IT'S 35 YEARS since Evel Knievel attempted to jump 13 London buses at Wembley Stadium. Riding a heavy, slow Harley-Davidson XR750, the American daredevil had serious reservations about the jump, admitting the take-off ramp was too short, therefore limiting the bike's speed. But even though the plucky American knew his chances of pulling off the stunt were slim, he was reluctant to disappoint the 80,000-strong Wembley crowd.

Keanu Reeves Starts Arch Motorcycle Company – Production to Begin in 2013

Actor Keanu Reeves is getting into the motorcycle business, starting up the Arch Motorcycle Company with Gard Hollinger of L.A. County Choprods. The new company will build motorcycles based on the KR GT-1 prototype pictured above, with production set to begin in 2013.

Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome

Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia. Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers.