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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Harley-Davidson Delivers Strong Growth For Fourth Quarter And For Full Year

Harley-Davidson released today its fourth quarter financial statements, revealing the company’s fourth-quarter income from continuing operations was $70.6 million on consolidated revenue of $1.17 billion, compared to 2011 income from continuing operations of $54.6 million on consolidated revenue of $1.18 billion. Fourth-quarter 2012 earnings per share were $0.31, up 29.2% compared to EPS of $0.24 in the year-ago quarter. For the full year, Harley-Davidson income from continuing operations was $623.9 million on consolidated revenue of $5.58 billion, compared to full-year 2011 income from continuing operations of $548.1 million on consolidated revenue of $5.31 billion.

Harley-Davidson Salutes the Military [video]

Harley is giving you a chance to pay your respects and support our military, it doesn’t hurt that they are giving away a Harley-Davidson motorcycle which will be personally delivered by Marisa Miller and a trip to Las Vegas to see UFC 108. Details and a promotional video after the jump. Its as easy as 1, 2, 3.  The first step is pick a postcard on the Harley site, make your statement of thanks and submit for all to see.  There are also some cool retro calendars available featuring Marisa Miller but will only be available to active military and veterans starting November 11th, there are posters and postcards available for everyone starting November 1st.