2008 Harley-davidson Sportster Xl1200c - 1200 Custom on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Ride a Harley in South Africa

ONE FOR THE ADVENTUROUS: Harley-Davidson has recently launched the Western Cape Experience tour in South Africa.The seven-night trip includes a five-day riding experience aboard the Harley-Davidson Electra Glide Ultra Limited. Harley say the 1,000-mile route couples stunning scenery with carefully selected high quality accommodation that represents the Harley-Davidson lifestyle and shows visitors some of the best experiences that the Western Cape has to offer.Harley-Davidson UK and Ireland are offering customers a discount of £500 off the tour cost for a single rider and an additional saving of £120 of the cost of a pillion travelling with the rider. To qualify for this discount customers must book a demo ride online by visiting www.harley-davidson.co.uk.

James Cameron’s New Movie “Avatar” to use “Motorcycle Riding Badass” template?

James Cameron, the genius behind such movies as Aliens, Terminator 1 and 2, True Lies, and The Abyss, has a new movie coming out this fall. “Avatar”, a sci-fi action movie, stars Sam Worthington, Sigourney Weaver, Giovanni Ribisi, Stephen Lang and Michelle Rodriguez, all of whom can be seen in the new pictures released yesterday by the studio. In one of the images we see Sam Worthington wearing a Harley-Davidson shirt and sitting in a bar.  Is this the story of an average tough guy who rides motorcycles and plays pool in bars, turned action hero who saves mankind?  Does Sam’s character, “Jake Sully”, ever get on a motorcycle in the movie or just shows his Harley support by wearing the T-shirt?