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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

2013-2014 Harley-Davidson Breakout Recalled for Faulty Fuel Indicators

Harley-Davidson is recalling 2013-2014 Breakout models, including CVO versions, because the fuel level indication system may not be properly reading the correct amounts of fuel. As of this publishing, recalls have been announced by government agencies in Australia and Canada; the National Highway Traffic Safety Administration has not yet posted a recall but U.S.-based members of the Harley-DavidsonForums.com report American dealerships have already started receiving recall bulletins. According to a recall announcement by Transport Canada, some Breakout and CVO Breakout models may run out of fuel despite the fuel and range indicators indicating there is still enough fuel in the tank.

Harley-Davidson to Assemble More Models in India

Harley-Davidson is expanding its assembly operations in India, increasing the number of models imported as complete knockdown kits to nine. Harley-Davidson will now assemble the Fat Boy, Fat Boy Special and Heritage Softail Classic in India, joining six models already being assembled in India. The move follows India’s new budget which increases import duties on motorcycles with engines larger than 800cc to 75% from the previous rate of 60%.