2004 Harley-davidson Sportster Custom Cruiser on 2040-motos

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AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

Bring A UFC Fight To Your Hometown, Thanks To Harley-Davidson

Harley-Davidson and the Ultimate Fighting Championship (UFC) launched a new contest at UFC 177 this weekend sure to make one fan an instant hometown hero. The Harley-Davidson Hometown Throwdown III event puts one lucky fan and their city in the spotlight; the two iconic brands will roll into the winner’s home town with the ultimate prize package – a UFC fight and tailgate party topped off with custom Harleys, live music, Octagon Girls and more. The contest, running through Dec.

Bruce Willis Auctioning Motorcycles to Benefit Active and Retired Military

Actor Bruce Willis is auctioning five motorcycles from his personal collection to benefit the Boot Campaign, a Texas-based non-profit organization supporting active and retired members of the U.S. military. The motorcycles will be auctioned off every two months, starting from December 2012 to August 2013, with each auction running for up to 30 days at CharityBuzz.com.