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Harley-Davidson Hiring 400 Temporary Workers

Harley-Davidson is looking for 400 casual workers for its factory in York, Pa., to help with a planned seasonal surge in production. The jobs begin in January 2014 and will run through until the end of May. “When we ramp up production to meet customer demands, it allows us the manufacturing flexibility to build the right bike, the right time for the right person,” Harley-Davidson Spokesperson Bernadette Lauer tells the York Daily Record.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Paul James To Start His 20th Consecutive Road Racing Season At Daytona

Paul James isn’t just another Harley-Davidson employee, he’s one helluva fast rider. For 2014, James will be suiting up for his 20th consecutive season of road racing as he pilots his James Gang/Hoban Brothers Racing Harley-Davidson XR1200 for the AMA Pro Racing Vance & Hines Harley-Davidson series season opener at Daytona International Speedway. And he brings with him a new sponsor and a continued relationship with the VETMotorsports program.