1987 Harley-davidson Sportster 1200 Custom Custom on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Enterprise Offering Harley-Davidsons For Rent In Las Vegas

Enterprise Rent-A-Car today announced a new pilot program, offering select Harley-Davidson motorcycles for rent in Las Vegas. The bikes will be available at a specific location at 4517 W. Flamingo Road, right near the Las Vegas strip.

Harley-Davidson Reports Q2 2012 Results

Harley-Davidson reported a net income of $247.3 million over the second quarter of 2012, a 29.7% increase from a profit of $190.6 million from the same quarter in 2011. The Motor Company sold 85,714 motorcycles worldwide in the quarter ended June 30, 2012, a 2.7% year-on-year increase from 83,396 units in 2011. U.S.