1974 Harley Davidson Sportster on 2040-motos

Moto blog

A Man of LOVE

I had a unique opportunity this week to sit down with Oliver Shokouh, the founder of the Love Ride, only days before the 25th anniversary of the purportedly largest one-day rally in the world, kicks-off this coming Sunday, October 26. First and foremost I’m very grateful for Oliver to set aside over half an hour of his precious time so close to the event. Not only does he head-up this massive event, he’s also busy running the very busy and successful Harley-Davidson/Buell of Glendale (California).

Harley-Davidson Museum Announces Black Leather Jacket Exhibit

The Harley-Davidson Museum is opening a new exhibit dedicated to an iconic piece of motorcycle culture: the black leather jacket. The “Worn to be Wild: The Black Leather Jacket“  exhibit will showcase the ubiquitous article from many riders’ wardrobe.The exhibit includes over 100 artifacts including jackets designed by fashion houses such as Jean Paul Gaultier and Gianni Versace, as well as jackets worn by celebrities such as Elvis Presley. “The leather jacket symbolizes different things for each person who wears it, whether they are a motorcyclist, celebrity or a top designer,” says Bill Davidson, vice president of the Harley-Davidson Museum.

Five Takeaways from Harley-Davidson's Q4 2022 Results

Del Mar delays, Project Fuel and the X350RA Harley-Davidson presented its fourth quarter 2022 financial results, and the results were generally strong, but not without a few hiccups. The quarter was strong, compared to the previous year, with revenues ($1.14 billion vs $1.02 billion), operating income (profit of $4 million vs loss of $7 million) diluted earnings per share ($0.28 versus $0.14) showing increases in 2022. For the year, Harley-Davidson reported revenues of $5.76 billion compared to $5.34 billion in 2021, and an operating income of $909 million compared to $823 million in the previous year.