2013 Harley-davidson Softail Deluxe on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Hiring 400 Temporary Workers

Harley-Davidson is looking for 400 casual workers for its factory in York, Pa., to help with a planned seasonal surge in production. The jobs begin in January 2014 and will run through until the end of May. “When we ramp up production to meet customer demands, it allows us the manufacturing flexibility to build the right bike, the right time for the right person,” Harley-Davidson Spokesperson Bernadette Lauer tells the York Daily Record.

Harley-Davidson Secures NHRA Pro Stock Motorcycle Title With One Round Remaining

The indomitable Harley-Davidson Screamin’ Eagle/Vance & Hines drag racing team has set the stage to claim another championship in motorcycle drag racing. Ed Krawiec raced to his ninth Pro Stock Motorcycle win of the season and third in a row at the Big O Tires NHRA Nationals at The Strip at Las Vegas Motor Speedway this past weekend, ensuring the 2012 NHRA Pro Stock Motorcycle championship title will go to the Harley team. Krawiec now carries a 111-point advantage going into the last round; only his teammate, Andrew Hines, remains as a contender to claim the crown as champ.