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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.

Showdown: BMW R 1250 GS Vs Harley-Davidson Pan America 1250 Special

The OG Adventure Tourer takes on the young upstart Credit: Photos by Evans Brasfield; Video by: Sean Matic | Videos by Sean Matic C’mon, you knew it was going to happen. How could we not put the newcomer to the ADV scene head-to-head with the long standing heavyweight from the Fatherland? Our comparison of the Harley-Davidson Pan America 1250 Special and BMW R 1250 GS kicks off a series of monthly two-bike tests for 2022.