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Harley-Davidson Reports Q3 2013 Sales Results

Harley-Davidson reported a 15.5% increase in motorcycle sales for the third quarter ended Sept. 30, 2013 compared to the same quarter last year. The news caps off an important quarter for Harley-Davidson that included the company’s 110th anniversary celebrations and the launch of its 2014 lineup including the new Twin-Cooled engines and Project Rushmore enhancements.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davdison Museum Opens Tsunami Motorcycle Exhibit

From Miyagi Prefecture in Japan to Graham Island in British Columbia, Canada, to Milwaukee, Wis., the motorcycle tossed across the Pacific Ocean by the 2011 Japanese tsunami has landed at the Harley-Davidson Museum. The 2004 Harley-Davidson Softail Night Train owned by earthquake and tsunami survivor Ikuo Yokoyama is now on display at the museum as a memorial to those affected by the March 2011 tsunami. The motorcycle will be preserved in the condition it was in when Canadian beachcomber Peter Mark found it inside a cargo box that washed up on Graham Island in May.