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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Bring A UFC Fight To Your Hometown, Thanks To Harley-Davidson

Harley-Davidson and the Ultimate Fighting Championship (UFC) launched a new contest at UFC 177 this weekend sure to make one fan an instant hometown hero. The Harley-Davidson Hometown Throwdown III event puts one lucky fan and their city in the spotlight; the two iconic brands will roll into the winner’s home town with the ultimate prize package – a UFC fight and tailgate party topped off with custom Harleys, live music, Octagon Girls and more. The contest, running through Dec.

Terminator 2 Harley-Davidson Is Coming Home

If you thought Arnold Schwarzenegger’s greatest role was in Terminator, then you should make your way to Milwaukee: The Harley-Davidson Museum has acquired one of the few surviving 1990 Harley-Davidson FatBoy motorcycles used in the filming of Terminator 2: Judgement Day. At the time of filming, the FatBoy was one of Harley-Davidson’s newest models, and the one now in the Museum’s permanent collection was ridden by Arnold Schwarzenegger in the 1991 action classic. “Terminator 2 is an iconic film and a celebrated piece of pop culture history,” said Jim Fricke, Curatorial director of the Harley-Davidson Museum.