93 Harley Davidson Heritage Softail on 2040-motos

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Harley-Davidson Confirms Project Livewire Will Appear In Avengers Movie

From the “Unless-You’ve-Been-Living-Under-A-Rock” department comes Harley-Davidson’s announcement today at the San Diego Comic-Con, that H-D’s first electric motorcycle, the Livewire, will indeed be used in Marvel’s Avengers: Age of Ultron movie as the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film. Of course, if you’ve been following Motorcycle.com for a while you’ll have known this already, as we brought you the scoop about Livewire.

Harley-Davidson Closing Australian Cast Wheel Subsidiary

Harley-Davidson is closing its cast wheel and hub producing subsidiary New Castalloy, deciding to outsource production to third-party suppliers. Based in Adelaide, Australia, New Castalloy produces about 1,450 wheels and 500 wheel hubs per day for Harley-Davidson. That work will be transferred to outside suppliers by the middle of 2013.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.