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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

James Cameron’s New Movie “Avatar” to use “Motorcycle Riding Badass” template?

James Cameron, the genius behind such movies as Aliens, Terminator 1 and 2, True Lies, and The Abyss, has a new movie coming out this fall. “Avatar”, a sci-fi action movie, stars Sam Worthington, Sigourney Weaver, Giovanni Ribisi, Stephen Lang and Michelle Rodriguez, all of whom can be seen in the new pictures released yesterday by the studio. In one of the images we see Sam Worthington wearing a Harley-Davidson shirt and sitting in a bar.  Is this the story of an average tough guy who rides motorcycles and plays pool in bars, turned action hero who saves mankind?  Does Sam’s character, “Jake Sully”, ever get on a motorcycle in the movie or just shows his Harley support by wearing the T-shirt?