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Are You an Expert on Electric Vehicles? Come Work on Harley-Davidson’s Project LiveWire

Harley-Davidson is on a bit of a hiring spree following its Project LiveWire announcement, posting several new engineering job listings to work on the company’s electric motorcycle. In the week since Harley-Davidson announced Project LiveWire, the Motor Company has posted several open positions on its online job board calling for applicants with a background in electric vehicles and electromechanical engineering. Discuss this at our Harley-Davidson LiveWire Forum.

Harley-Davidson and Marvel Comics Team Up Again for Iron Man 3

Harley-Davidson and Marvel Comics are teaming up once more for another cross-promotional promotion, this time in support of the upcoming film “Iron Man 3“. Harley-Davidson had previously worked with Marvel for last year’s “The Avengers” and before that, with 2011′s “Captain America: The First Avenger“. For the third installment of the Iron Man series starring Robert Downey Jr., Harley-Davidson and Marvel announced the “Iron Man 3 – Man & Machine” contest.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.