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Zach Ness TV Show Let It Ride To Premiere August 14

Zach Ness, grandson of legendary custom bike builder, Arlen Ness, and his team are on a mission to break new ground in the custom motorcycle world. National Geographic Channel is going to capture Ness’ attempts on its new show, Let It Ride, With Zach Ness, premiering Wednesday, August 14 at 9pm EST. Coming from one of the most well-known names in motorcycling carries with it significant pressure, but Zach welcomes the challenge.

Harley-Davidson Secures NHRA Pro Stock Motorcycle Title With One Round Remaining

The indomitable Harley-Davidson Screamin’ Eagle/Vance & Hines drag racing team has set the stage to claim another championship in motorcycle drag racing. Ed Krawiec raced to his ninth Pro Stock Motorcycle win of the season and third in a row at the Big O Tires NHRA Nationals at The Strip at Las Vegas Motor Speedway this past weekend, ensuring the 2012 NHRA Pro Stock Motorcycle championship title will go to the Harley team. Krawiec now carries a 111-point advantage going into the last round; only his teammate, Andrew Hines, remains as a contender to claim the crown as champ.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.