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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

105-Year-Old Woman Rides A Harley-Davidson

When you get to be 105 years old, clearly your best years are behind you. However, that didn’t stop Ella Passmore of Richmond Hill, Georgia from trying something new and daring for the first time. To celebrate over a century of living, Passmore rode on a Harley-Davidson, as reported by www.savannahnow.com.

H-D 110th Concert Tickets on Sale Today

Tickets for headlining performances during Harley-Davidson’s 110th Anniversary in Milwaukee, including music superstars Toby Keith, Aerosmith and Kid Rock, go on sale today. Headlining performances will be hosted at Marcus Amphitheater, located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds). Keith performs Thursday, Aug. 29; Aerosmith takes the stage Friday, Aug.