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Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

AMA Road Racing From Laguna Seca Will Not Be Televised Or Online

AMA Pro Racing has confirmed that round four of the AMA Pro Road Racing series from the FIM Superbike World Championship, Geico Motorcycle U.S. Round at Mazda Raceway Laguna Seca will not be available for live broadcast on FansChoice.tv or post-race viewing. AMA Pro Racing engaged in good faith negotiations with the event’s rights holder (Dorna -TS), but, ultimately, was unable to reach an agreement in the best interest of all parties involved.