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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Hiring 400 Temporary Workers

Harley-Davidson is looking for 400 casual workers for its factory in York, Pa., to help with a planned seasonal surge in production. The jobs begin in January 2014 and will run through until the end of May. “When we ramp up production to meet customer demands, it allows us the manufacturing flexibility to build the right bike, the right time for the right person,” Harley-Davidson Spokesperson Bernadette Lauer tells the York Daily Record.

Something for the weekend, Sir?

THIS IS THE 2011 Harley-Davidson special edition Ford F-150 pickup truck. The 6.2-litre V8 features 22-inch forged wheels, lowered suspension over the standard model and a decent smattering of Harley-Davidson logos. "The new 2011 Ford Harley-Davidson F-150 perfectly blends the flexibility and capability of F-Series trucks with the free spirit of Harley-Davidson motorcycles," said Eric Kuehn, chief engineer.