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2014 Harley-Davidson Touring Lineup Updated with Project Rushmore Enhancements

Harley-Davidson announced a number of updates to its touring models, a cumulative result of a product development effort the company dubs Project Rushmore. The enhancements cover several areas, addressing performance, comfort, style and infotainment needs, and will be implemented across eight 2014 Harley-Davidson Touring models: the Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Electra Glide Ultra Limited, the Tri-Glide Ultra Classic trike and the CVO Road King and CVO Limited. “Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” says Scott Habegger, Harley-Davidson Director of Motorcycle Planning.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Motorcycle Buying Tips For Women

Over the past few years, especially since the height of the economic crisis, more and more women have turned to motorcycling both as a way to save on fuel costs, but also to experience the joys of the open road. In an article recently published by Consumer Reports, some tips are provided for women looking to enter the sport for the first time. The first bit of advice is to “Sit on a lot of different bikes first,” says Angela Annamalai of Shelby’s Powersports in Bronx, New York.