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Stuck for a gift? Solution No2: Harley-Davidson merchandise

Next year marks a strange anniversary for Harley-Davidson; 100 years of the firm's merchandising operation. Yes, just nine years after getting in on the motorcycle game H-D realised that the real cash was to be found in selling accessories rather than just bikes. And they're masters of the art.

LiveWire S2 Del Mar LE to Debut May 10

All-new Arrow EV architecture to debut on middleweight model LiveWire announced it will reveal its next electric motorcycle on May 10. Dubbed the S2 Del Mar LE, the new model will be powered by a new modular Arrow EV architecture and slot in under the LiveWire One as a new middleweight-level model. Harley-Davidson Takes LiveWire Public, Announces New Arrow Powertrain The announcement was accompanied by a brief video released on social media channels that shows some flat track racing footage and the tag line “The Next Victory Lap.” The footage appears to be of Harley-Davidson factory rider Scott Parker racing at the Del Mar Fairgrounds on Oct.

UFC Set To Rumble For H-D’s 110th Anniversary

The Ultimate Fighting Championship (UFC) octagon is set to ride into Milwaukee for Harley-Davidson’s 110th Anniversary celebration, giving fans an opportunity to witness one of the hardest-hitting live MMA fights of the year – the UFC 164 Harley-Davidson Hometown Throwdown. UFC stars including Cain Velasquez, Mike Chiesa and Matt Hughes will be at the BMO Harris Bradley Center in downtown Milwaukee on August 31 for the action-packed card, which will feature more than 10 hard-hitting bouts. “UFC and Harley-Davidson fans will experience the passion of the world’s best fighters when they duke it out in the Octagon in our backyard here in Milwaukee during our 110th Anniversary,” said Mark-Hans Richer, Chief Marketing Officer at Harley-Davidson.