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Next Revolution Max Harley-Davidson Sportster to Be Announced April 12

Possible names include 48X and Nightster Harley-Davidson will announce its next Revolution Max-powered Sportster model on April 12. The Motor Company dropped a short music-themed teaser video titled “Instrument of Expression,” to promote the announcement, and offer a few tantalizing glimpses of the new model. Harley-Davidson previously teased the next Sportster model last July, revealing a design with more traditional styling than the Sportster S.

Harley-Davidson Reports Q2 2014 Sales Results

Harley-Davidson reported a net income of $354.2 million over the second quarter of 2014, thanks to a 12.4% increase in sales revenue. Actual motorcycle sales volume stayed about even, however, with unit sales increasing to just 90,218 motorcycles from 90,193 sold in the same quarter last year. Though sales were statistically the same as they were last year, Harley-Davidson generated $1.48 billion in revenue from motorcycle sales alone, up 16.2% from the $1.27 billion reported in the second quarter of 2013.

Harley Unveils Street Line in X Games Ice Racing Exhibition – Video

No, you didn’t read that headline wrong. Harley-Davidson will reveal its Street line of motorcycles to the US market at the X Games today with an ice racing exhibition. While exciting, the winter X Games have clearly been lacking one thing – motorcycles – and the Motor Company has joined with ESPN to bring ice racing to mainstream audiences. What could be a better way to introduce the Street 750 to a young, adventure sports-focused market to the Harley line designed by and for them?