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When in Rome for Harley’s 110th

In addition to all the other goings-on scheduled for Harley-Davidson’s 110th celebration in Rome, Italy, Pirelli and LowRide magazine are teaming up to bring Italian Motor Company enthusiasts even more. During the June 13-16 celebration Pirelli is setting up shop at Lido di Ostia, transforming the Rome Nautical Club in to the Pirelli Clubhouse for this occasion. Guests at the Pirelli Clubhouse can attend tattooing sessions, where images created by Fashion Tattoo Studio will be imprinted on a range of tires. For those who want to try the thrills of driving a racing car through iconic racetracks around the world, the Formula 1 simulator will be available throughout the four-day celebration. Also on show is the new summer collection of Pzero clothing.  Pirelli technicians will hold product workshops illustrating the importance of tires on custom motorcycles.

Harley-Davidson Expands H-D1 Bike Builder Tool for All Non-CVO Models

Harley-Davidson has expanded its online H-D1 Bike Builder customization tool to include more models from its current lineup. The H-D1 Bike Builder allows users to customize motorcycles with parts from Harley-Davidson‘s catalog. The tool was previously only available for Sportster 1200 models but Harley-Davidson has add all of its models except for the high-end Custom Vehicle Operations line.

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.