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2012 Harley-Davidson Seventy-Two and Softail Slim Revealed

As expected, Harley-Davidson pulled the wraps off of two new 2012 models, the ’70s-styled Seventy-Two Sportster (pictured above) and the bobber-styled Softail Slim. Motorcycle.com‘s Tom Roderick attended the launch of the two new 2012 Harley-Davidson models and he’ll have a full report. In the mean time, here’s a quick look at the two new offerings from The Motor Company.Like the Forty-Eight first introduced in 2010, the 2012 Harley-Davidson Seventy-Two is named for the era that inspired its design.

Harley-Davidson Reports Q2 2011 Results

Harley-Davidson reported a net income of $190.6 million over the second quarter of 2011, thanks to the first year-on-year quarterly improvement in the U.S. market in nearly five years. For the three months ended June 26, 2011, Harley-Davidson’s operating income totaled $301.9 million, a 38.0% increase from the $218.8 million reported in the same period of 2010.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.