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Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome

Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia. Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.

HeliBars To Exhibit And Present At AIMExpo, October 16-19

From a Helibars press release: HeliBars, a leader in replacement motorcycle handlebars and riser systems for more than 25 years, is pleased to announce that it will be showcasing its multi-adjustable handlebar systems and presenting a seminar at the American International Motorcycle Expo, in Orlando, Florida, on October 16-19. Industry professionals and consumers are encouraged to stop by booth number 1777 to see a selection of Heli’s replacement bars and riser systems, including the new Horizon XP performance handlebar for Harley-Davidson Road Kings and Road Glides. This patented, multi-adjustable setup will be mounted on a 2015 Road Glide on loan from Orlando Harley-Davidson, a local dealership displaying in booth number 1139.