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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Harley’s Behind the Scenes at The Art of Rebellion

On February 7th, 2009, at the Robert Berman Gallery in Santa Monica’s Bergamot Station Arts Center, Harley-Davidson gathered 11 of today’s most relevant and exciting artists to present their take on the theme of rebellion. Because the event was so popular, The Art of Rebellion one-night only event quickly became a month long showing. Artwork was for sale and the proceeds were donated to Art Matters, a foundation that assists socially and aesthetically groundbreaking artists.

Forbes Expects Harley-Davidson to Announce Gains for Q3 2011

In anticipation of Harley-Davidson announcing its third-quarter performance in 2011 Forbes.com expects Harley will reveal its third straight quarter of sales growth. The article says that financial analysts expect “earnings of $0.76 per share, up 47.4% from the same quarter of last year.” Additionally, an 18.8% gain in revenues is expected. Interestingly, the article refers to Harley’s motorcycles as “luxury items,” and as such sees Harley’s increased sales and profit as a possible harbinger of an improving U.S.