2014 Harley-davidson Fld Dyna Switchback on 2040-motos

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2014 Harley-Davidson CVO Lineup Revealed

Harley-Davidson revealed four models in its limited-production 2014 Custom Vehicle Operations. The CVO Breakout introduced last year is back for 2014, and this time it is joined by the all-new CVO Softail Deluxe (pictured above) and the CVO Road King and CVO Limited touring models which also received elements of Harley-Davidson’s new Project Rushmore initiative. All four CVO models get exclusive components and paint treatments not available on other Harley-Davidson models, as well as a number of accessories from the company’s catalog.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Reports Q2 2014 Sales Results

Harley-Davidson reported a net income of $354.2 million over the second quarter of 2014, thanks to a 12.4% increase in sales revenue. Actual motorcycle sales volume stayed about even, however, with unit sales increasing to just 90,218 motorcycles from 90,193 sold in the same quarter last year. Though sales were statistically the same as they were last year, Harley-Davidson generated $1.48 billion in revenue from motorcycle sales alone, up 16.2% from the $1.27 billion reported in the second quarter of 2013.