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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Calling all Harley-owning, Olympus-toting shopaholics

GOOD LORD: where will it ever end?Harley-Davidson and Olympus cameras have launched a range of branded leather bags, specifically for use with Olympus cameras. The cases come replete with 'silver studs, buckles, chains and the iconic Harley-Davidson motorcycle brand in four distinct styles,' says Olympus.The camera company continues: 'Whether you’re a two-wheeled novice, a seasoned road warrior or just enjoy the look, the new Harley-Davidson accessory cases are for you.'Mmmmm.The limited-edition leather accessory bags will be available in February 2010.Wonder if the cost of the new leather pouches will be Harley-Davidson inspired, too?

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.