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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Leaked: 2023 Harley-Davidson Touring, CVO and 120th Anniversary Models

FLHFB Electra Glide may be 2023's Icon model Earlier this week, we uncovered Australian certification documents revealing a new Nightster S model and Harley-Davidson‘s 2023 Softail lineup including 120th anniversary Fat Boy 114 and Heritage Classic 114 models. As we predicted, a similar document certifying Harley-Davidson’s 2023 touring models has now been released in Australia, confirming the models returning, as well as the Anniversary Edition Touring models, plus one possible addition to Harley’s Icon collection. 120th Anniversary Harley-Davidson Softail Models Leaked Returning for 2023, at least for the Australian market, are the Road Glide Special, Road Glide ST, Street Glide Special, Street Glide ST, Road King Special, and Ultra Limited.

Shelved Harley-Davidson Penster Tilting Trike Prototypes Revealed

The Harley-Davidson Museum has pulled the covers off discarded prototypes of a leaning three-wheeled motorcycle developed by The Motor Company. Harley-Davidson commissioned automobile hot rodding legend John Buttera to build the original prototype (pictured above) in 1998. Codenamed the “Penster”, the Trike looks like it could have been an earlier version of the Can-Am Spyder, but it had a tilting front end similar to the Piaggio MP3.