2014 Harley-davidson Breakout on 2040-motos

Moto blog

Harley-Davidson Donated $4.5 Million to Various Causes in 2012

Harley-Davidson donated more than $4.5 million to support various charitable groups in 2012. The donations, which include both grants and merchandise, went to several organizations, including those around Harley-Davidson‘s bases in Milwaukee, Wis., York, Pa., and Kansas City, Mo., but also to groups across the nation. The Milwaukee chapter of Habitat for Humanity received a $200,000 grant for its Neighborhood Revitalization Initiative, helping fund housing projects in the Washington Park community.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Wants You to Ride Five Million Miles

Harley-Davidson is rallying its troops for their second annual H.O.G. Million Mile Monday.  The Million Mile Monday is a day when all Harley-Davidson H.O.G. riders go out and ride, recording how far they rode that day on Harley’s H.O.G.