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Church of MO: 1997 Harley-Davidson Heritage Softail Classic

How many 25-year old motorcycles are still being sold anyway? The Honda XR650L springs to mind, but other than it, it’s too early on Easter Sunday to investigate further. Granted, the Harley-Davidson Heritage Softail Classic has undergone enough changes as to really not be the same machine anymore, yet that indelible American profile, architecture, and riding experience remain the same.

UFC Set To Rumble For H-D’s 110th Anniversary

The Ultimate Fighting Championship (UFC) octagon is set to ride into Milwaukee for Harley-Davidson’s 110th Anniversary celebration, giving fans an opportunity to witness one of the hardest-hitting live MMA fights of the year – the UFC 164 Harley-Davidson Hometown Throwdown. UFC stars including Cain Velasquez, Mike Chiesa and Matt Hughes will be at the BMO Harris Bradley Center in downtown Milwaukee on August 31 for the action-packed card, which will feature more than 10 hard-hitting bouts. “UFC and Harley-Davidson fans will experience the passion of the world’s best fighters when they duke it out in the Octagon in our backyard here in Milwaukee during our 110th Anniversary,” said Mark-Hans Richer, Chief Marketing Officer at Harley-Davidson.

Harley’s Behind the Scenes at The Art of Rebellion

On February 7th, 2009, at the Robert Berman Gallery in Santa Monica’s Bergamot Station Arts Center, Harley-Davidson gathered 11 of today’s most relevant and exciting artists to present their take on the theme of rebellion. Because the event was so popular, The Art of Rebellion one-night only event quickly became a month long showing. Artwork was for sale and the proceeds were donated to Art Matters, a foundation that assists socially and aesthetically groundbreaking artists.