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Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.

The 2022 Harley-Davidson Icons Model May Be the Low Rider El Diablo

The devil is in the details Earlier this year, Harley-Davidson revealed a new Low Rider ST featuring a FXRT-inspired fairing. Initial reaction to the Low Rider ST was very positive, with Jochen Zeitz, Harley-Davidson chief executive officer, claiming in Harley-Davidson’s Q4 earnings call “demand was so high for this bike that we sold out our first consumer allocation in 10 minutes.” While the retro fairing might not appeal to everyone, one other critique about the FXLRST (and a few other bikes in the 2022 lineup) is the rather drab selection of colors: Vivid Black and Gunship Gray. If you’re looking for a more vibrant Low Rider ST, you may want to wait a bit longer, as Harley-Davidson will be introducing a new variant to be called the “Low Rider El Diablo.” The name appears in vehicle emissions certification from the U.S.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.