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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Pope Francis To Auction Harley-Davidson For Charity

During Harley-Davidson‘s 110th anniversary celebrations earlier this year, Pope Francis was given not one, but two Harley-Davidsons, a 2013 Heritage Softail Classic and Dyna Super Glide Custom. Not one for gaudy excess (or a motorcycle ride for that matter), Pope Francis has decided to put both up for auction. Specifically, the Pope has donated the bikes to the Caritas charity near Rome.

Detroit Police Department Restores 1937 Harley-Davidson Knucklehead

The Detroit Police Department revealed a restored a 1937 Harley-Davidson Knucklehead police bike that was found during the move to its new headquarters. The 76-year-old police motorcycle was found disassembled at the old headquarters after several decades in storage. According to MLive, the police department attempted to restore the motorcycle in 1974 but never got around to completing it.