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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Marisa Miller Takes Harley-Davidson Rider’s Edge Training [Video]

If there’s one thing I like more than motorcycles, it’s hot supermodels, such as Victoria’s Secret Angel, Sports Illustrated Swimsuit Issue covergirl and Harley-Davidson spokesmodel Marisa Miller. Miller has appeared in a number of promotional spots for The Motor Company in recent years, most notably for the Harley-Davidson V-Rod Muscle and to support Harley-Davidson’s U.S. Military Appreciation programs (one of Miller’s “American Bombshell” post cards is currently my computer’s desktop wallpaper).

Easy Rider 40th Anniversary

Peter Fonda, who played Wyatt in the 1969 cult classic, Easy Rider, was in Glendale, CA on Friday to help promote the Blu-Ray release of the film which marks the 40th anniversary.  The movie was scheduled to be shown at the Love Ride event that was canceled this year, instead the film screened at a local Harley-Davidson dealer. One of the film’s main objective was to expose violence and racism in the U.S. in a negative light but instead it seems that it was taken the wrong way with most, glorifying the lifestyle that was portrayed in the film.