2013 Harley-davidson Fxdb on 2040-motos

Moto blog

Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.

Harley-Davidson’s 110th Anniversary Party Is Just A Week Away

Harley-Davidson has been preparing for its 110th anniversary party for the past year, celebrating in 11 countries on six different continents. In the past year, Harley-Davidson employees, dealers and riders have shared thousands of amazing experiences, including a ride through the Tibetan Plateau in China, a parade along the beaches of Sao Paulo and even a Papal blessing. But now the party is coming home to Milwaukee over Labor Day weekend, which promises to be the biggest celebration of them all.  Milwaukee residents have always been cordial hosts for Harley-Davidson enthusiasts who make the journey to the City of Festivals from around the world. One Anniversary tradition is the welcoming home of thousands of riders by Milwaukee area residents who stand on the city’s highway overpasses with homemade welcome signs as riders arrive in Milwaukee.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.