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Harley-Davidson Reports Q1 2013 Results

Harley-Davidson reported 15.9%  increase in motorcycle revenue despite selling 9.1% fewer motorcycles over the first quarter of 2013. According to the company’s first quarter 2013 report, Harley-Davidson recorded revenues of $1.15 billion from motorcycle sales, compared to $995.9 million in the same quarter of 2012. At the same time, Harley-Davidson sold 54,254 motorcycles worldwide over the first quarter, down from 59,677 motorcycles in the same period last year.

Harley Declares Women Riders Month

Back in July of ’08 Motorcycle.com announced that The Motorcycle Hall of Fame Museum and Nationwide Insurance were working together to mark July as Women’s Motorcycle Month in order to honor the contribution made to history by female riders. This May, Harley-Davidson is staging a series of events in order to celebrate women on two wheels by declaring May, “Women Riders Month.” Some of the Harley-Davidson Women Riders Month initiatives will include special rides in New York City and Milwaukee as well as an attempt to grace the pages of the Guinness Book of World Records for the largest number of women motorcycle riders trained in one weekend. Harley-Davidson dealerships will also be hosting women-only Garage Parties, which consist of informal meetings in an unintimidating environment where women can learn about motorcycling.

Harley-Davidson And Marvel Searching For Real-Life Fan To Star In New Digital Franchise

In the new movie, Captain America: The Winter Soldier, Harley-Davidson and Marvel Entertainment have teamed up once again, as our super hero is seen defending man kind on the new Harley-Davidson Street 750. H-D and Marvel have had a long relationship, and to unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as “Agent 1” and star in a brand-new digital franchise, which will introduce a new chapter of action, including a group of characters created by Marvel’s Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.