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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

2022 Harley-Davidson Low Rider El Diablo Joins Limited Edition Icons Collection

The devil you say! Harley-Davidson unveiled the latest member of its Icons Collection with a devilish take on the Low Rider ST. Limited to a production run of just 1,500 models, the 2022 Harley-Davidson Low Rider El Diablo introduces a custom red paint job and a factory-installed Rockford Fosgate audio system for a price of $27,999.

Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.