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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Built For Speed Art Exhibit To Be Displayed At Sturgis Buffalo Chip

“Built for Speed – Race Inspired Motorcycles and Art” is the title of Michael Lichter’s 14th annual “Motorcycles as Art” exhibition in Sturgis this August, which for the second year in a row, will be jointly curated by Michael and Paul d’Orleans of the Vintagent. ‘Built for Speed’ is sure to impress visitors with a beautiful and thought-provoking display of motorcycles and related art, the race-inspired theme making connections between motorcycle racing and custom bike designs inspired by racers. Each custom bike in ‘Built for Speed’ reflects a branch of racing; Speedway, Flat Track, Drag Racing, Board Track,  Grand Prix, Land Speed Record, and will be displayed beside the racing machines suggesting the origins of each style.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.