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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2014 Biker Belles Symposium At Sturgis Buffalo Chip

On Tuesday, August 5th, at the Sturgis Buffalo Chip, the sixth annual Biker Belles symposium presented by Harley-Davidson kicks off at The Lodge at Deadwood. Proceedings get underway with filmmaker, Michelle Carpenter, showing a clip from her new documentary about women riders, “Driven to Ride.” When Carpenter finishes, a panel of leading industry women will address attending participants, including motivational speaker and safety expert, Cat Hammes; Team Diva owner, Diva Amy Skaling; ROAR Motorcycles founder, Kathy Tolleson; National Online Director of Marketing & PR for Russ Brown Motorcycle Attorneys, Audrey Nesbitt; drag racer, Andie Gaskins; and more. Following the symposium check out The Comfort Zone by Team Diva.

Dave Grohl Drums to the Sound of a Harley-Davidson Motorcycle

I’ve got a lot of respect for Dave Grohl.  He’s amazingly talented and very driven.  Even after Nirvana, the guy is still kicking and in the spotlight with the Foo Fighters and the millions of other side projects he’s done (ie: Queens of the Stone Age). Apparently he’s also a big motorcycle guy. Harley-Davidson did a little video on Dave, featuring him drumming on a snare drum to the exhaust pipes of a Harley-Davidson.  The seven minute video goes on about how Mr Grohl bought his first motorcycle when the Nirvana album “Nevermind” started to become big.