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Church of MO: 1997 Harley-Davidson Heritage Softail Classic

How many 25-year old motorcycles are still being sold anyway? The Honda XR650L springs to mind, but other than it, it’s too early on Easter Sunday to investigate further. Granted, the Harley-Davidson Heritage Softail Classic has undergone enough changes as to really not be the same machine anymore, yet that indelible American profile, architecture, and riding experience remain the same.

Harley-Davidson Launches The Harley-Davidson Riding Academy

Harley-Davidson‘s rider training program has revamped itself and even changed its name. Now the new Harley-Davidson Riding Academy is the only national rider training program hosted by Harley-Davidson dealerships and conducted on an all-new Harley-Davidson motorcycle. Since its inception in 2000, Harley-Davidson’s rider training program has successfully trained more than 350,000 new riders with a premium Motorcycle Safety Foundation (MSF)-approved rider training experience that guides students on their journey from the classroom to the street with an emphasis on building student confidence on their road to independence.

Harley-Davidson Reports Q4 2011 Results

Harley-Davidson reported a 10.9% growth in motorcycle sales in the fourth quarter and a total annual growth of 5.9% for 2011. The growth resulted in a net profit of $599.1 million for Harley-Davidson. The Motor Company sold 235,188 motorcycles in 2011, up from 222,110 units sold in 2010.