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When in Rome for Harley’s 110th

In addition to all the other goings-on scheduled for Harley-Davidson’s 110th celebration in Rome, Italy, Pirelli and LowRide magazine are teaming up to bring Italian Motor Company enthusiasts even more. During the June 13-16 celebration Pirelli is setting up shop at Lido di Ostia, transforming the Rome Nautical Club in to the Pirelli Clubhouse for this occasion. Guests at the Pirelli Clubhouse can attend tattooing sessions, where images created by Fashion Tattoo Studio will be imprinted on a range of tires. For those who want to try the thrills of driving a racing car through iconic racetracks around the world, the Formula 1 simulator will be available throughout the four-day celebration. Also on show is the new summer collection of Pzero clothing.  Pirelli technicians will hold product workshops illustrating the importance of tires on custom motorcycles.

Harley-Davidson Reveals “Twin-Cooled” Engine with Precision Liquid Cooling

As we gleaned from recently revealed CARB documents, Harley-Davidson has introduced two new liquid cooled engines. The new engines use a combination of air-cooling and precision liquid cooling, similar to what BMW did with its 2013 R1200GS. One version of the engine, dubbed the Twin-Cooled High Output Twin Cam 103 will be used on the 2014 Harley-Davidson Ultra Limited and the Tri-Glide Ultra trike while the CVO Limited will use a 110ci engine known as the Screamin’ Eagle Twin-Cooled Twin Cam 110.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.