2012 Harley-davidson Fat Boy Lo on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2013 Harley-Davidson Dyna Street Bob Gets Styling Updates And H-D1 Factory Customization

For 2013 Harley’s Dyna Street Bob gets updated styling treatments that further promote the production-level bobber’s no-nonsense image. In addition to the restyling, the Street Bob joins the 1200 Custom as one of two bikes available for Harley’s web-based customization program known as H-D1. “Our focus for the Street Bob is always on street appeal,” Harley-Davidson’s Styling Manager Tony Pink said in a release.

LiveWire S2 Del Mar LE to Debut May 10

All-new Arrow EV architecture to debut on middleweight model LiveWire announced it will reveal its next electric motorcycle on May 10. Dubbed the S2 Del Mar LE, the new model will be powered by a new modular Arrow EV architecture and slot in under the LiveWire One as a new middleweight-level model. Harley-Davidson Takes LiveWire Public, Announces New Arrow Powertrain The announcement was accompanied by a brief video released on social media channels that shows some flat track racing footage and the tag line “The Next Victory Lap.” The footage appears to be of Harley-Davidson factory rider Scott Parker racing at the Del Mar Fairgrounds on Oct.