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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

US Motorcycle Sales First Half 2011 Results

The U.S. motorcycle industry saw a 4.6% decrease in year-on-year sales over the first six months of 2011, thanks mostly to a 17.3% drop in ATV sales. Motorcycle and scooter sales however saw a 1.7% bump in the first half .

Forbes Expects Harley-Davidson to Announce Gains for Q3 2011

In anticipation of Harley-Davidson announcing its third-quarter performance in 2011 Forbes.com expects Harley will reveal its third straight quarter of sales growth. The article says that financial analysts expect “earnings of $0.76 per share, up 47.4% from the same quarter of last year.” Additionally, an 18.8% gain in revenues is expected. Interestingly, the article refers to Harley’s motorcycles as “luxury items,” and as such sees Harley’s increased sales and profit as a possible harbinger of an improving U.S.