2011 Harley-davidson Xl1200x - Sportster Forty-eight on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Museum Opens Exhibit Commemorating History Of Company’s Anniversary Celebrations

As 2013 marks Harley-Davidson’s 110th anniversary, this year’s H-D lineup will have a special ode to the occasion, just like past anniversary models. To commemorate this event, the Harley-Davidson Museum is giving visitors a behind-the-scenes glimpse into the design and planning process that supports its legendary anniversary celebrations in its latest exhibit, Designing a Celebration, opening Friday, Jan. 18.

Harley-Davidson Closing Australian Cast Wheel Subsidiary

Harley-Davidson is closing its cast wheel and hub producing subsidiary New Castalloy, deciding to outsource production to third-party suppliers. Based in Adelaide, Australia, New Castalloy produces about 1,450 wheels and 500 wheel hubs per day for Harley-Davidson. That work will be transferred to outside suppliers by the middle of 2013.